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Testing the decoy effect to improve online survey participation: Evidence from a field experiment

Sandro T. Stoffel, Yining Sun, Yasemin Hirst, Christian von Wagner, Ivo Vlaev (2023)

study_015

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Description

A field experiment testing whether adding an inferior decoy survey option increases completion of a target online questionnaire. The study examines participation rates, order effects, and potential impacts on response behavior and non-response bias.

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Repository Path

Path: studies/study_015/